Nestled along the serene banks of the Wisconsin River in the heart of Merrill, WI, The River offers a harmonious blend of modern living and natural beauty. As part of the “City of Parks,” this thoughtfully designed & renewed community provides an unparalleled lifestyle with a focus on connection, comfort, and convenience. Featuring a variety of housing options, including stylish condos, versatile rentals, and welcoming 55+ housing, The River is perfect for residents at all stages of life. With direct access to the scenic River Bend Trail and proximity to Merrill’s lush parks, outdoor enthusiasts can enjoy endless opportunities for recreation and relaxation. 

Our intent is to capitalize on the water access by installing a handicap accessible fishing pier as well as a kayak launch. Conveniently located near the hospital and clinic, the Merrill Golf Club, as well as the Riverside Athletic Club, The River ensures that health and wellness resources are always within reach. The River pays homage to Merrill’s heritage while offering contemporary amenities and a vibrant community atmosphere. With this new atmosphere, we envision a future phase that brings vibrant retail opportunities to The River.

Imagine a warm summer evening filled with food trucks, craft drinks, and live music—or a crisp morning spent sipping a latte, enjoying a fresh scone, and taking in the serene view of the flowing river. We have a vision stretching from The River to the Agra Pavilion—an opportunity to build on the city’s resurgence and establish a cornerstone destination for the community. Whether you’re taking in the stunning river views, enjoying the nearby trails, hopping in a kayak, casting the reel, or simply embracing the tranquility, The River is more than a home, it’s a lifestyle.